The ego loves to push itself onto others and into the world. It makes a lot of noise, says, buy this program, do that and sells its knowledge as the only way. It tries to convince, control, manipulate by using labels to create some illusion of authority or qualification. The authentic self on the other hand knows how energy works and relies on the pull effect. It knows that everything comes to you when you follow the impulses and the flow. It knows that those that need information at a certain point in time will find it. It knows that there is no need for big marketing machineries. The authentic self acts out of purpose, not out of a need for recognition or reward, be it monetary or non-monetary as it knows that when coming from the open and balanced heart space, the balance of giving and receiving is always granted.
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